Introduction

Proto, Kenya´s premier liquified petroleum gas (LPG) brand, became the country´s largest LPG marketer shortly after launching in 2018. It did this by managing its logistics operations in house and by using CIRCL software for coordination and control of these efforts. In the busiest periods Proto delivers over 30 000 gas bottles daily to over 6000 retail sales points across the country. It operates from over 50 warehouses. To control stock losses, optimise route operations and ensure its customers´success it turned to CIRCL for solutions.

Challenge

Managing a large fleet and tracking distribution activities efficiently was difficult for Proto. manual processes not only slowed down operations but also resulted in inaccurate data, making it hard to meet customer demands effectively. Additionally, the company experienced significant product losses, further impacting their bottom line. Proto needed a solution that would provide real-time data, streamline operations, and ultimately reduce costs.

Results

CIRCL´s solutions led to a number of outcomes. The most striking result was a 30% reduction in direct distribution costs. This cost-saving measure not only improved Proto’s profitability but also allowed them to scale their operations without the previous limitations. CIRCL further manages the stock control aspects of the large distribution effort to ensure product loss is minimised and customer shelves remain stocked. 

Conclusion

By partnering with CIRCL, Proto was able to transform its distribution process, achieving a level of efficiency that was previously unattainable with manual systems. The success of this project underscores the power of visibility and real-time data in optimizing logistics operations. Proto continues to lead the industry, now with a more agile and cost-effective approach to distribution.